Five (5) Quick Tips To Get Your Ezine Rolling in the Right D
Operating an ezine isn't easy. Work is involved and careful planning is
key.
(1) Write the content yourself.
Publishing an article from an outside source every once in a while is
fine. Just keep in mind you want to attract business to you and establish
yourself as the source not someone else.
(2) Don't over advertise to your list
Publishing advertisements about products and services to your list is
fine. In order to keep your subscriber's you should only do it sparingly.
You can add a little blurb at the top (or bottom) of your ezine about
your products/services and that will work wonders for promoting your
business and keeping subscribers happy.
Another idea is to add a little blurb just after the article about
yourself and a little tag for your product/service. Placing it right
after the article will give reader's no chance to get distracted and they
will see it.
(3) Keep solo mailings down to 1-2 per month
By keeping your solo ads, which is an ad that goes out to your list
unscheduled you will keep more subscribers. 1 or 2 per month is what
works for me. However I've also waited 5 months before I mailed a solo ad
to one of my lists.
Keep your newsletter intact and add the solo ad to it. Your mast head and
other ezine designs shouldn't change. This way your reader's will not
think it's spam.
(4) Offer value
Each issue should offer value to your readers. The content should give
value and not the advertisements. If reader's like your content and view
it as valuable the odds of them coming to you and buying is increased. As
an ezine owner mixing value driven content with value driven advertising
is a tight rope walk. Careful attention needs to be taken when developing
your ads and content to retain as many reader's as possible.
(5) Understand people will unsubscribe
I have a friend who started an ezine and after his first mailing he lost
5% of his subscribers. He called me on the phone and complained that his
article must have driven off these people. Well truth be told maybe that
was the case, but people sometimes subscribe to an ezine, find they don't
like it, unsubscribe and that's that. Nothing personal that's just the
way it is. Once you understand that you will lose subscribers with every
mailing the stress will be reduced.
Operating an ezine isn't easy. Work is involved and careful planning is
key. However, if you think before you publish, direct each issue towards
your goals, and write value driven content for your ezine the road will
have a lot less bumps in it.
About the Author
Jason Mann is a profitabililty consultant who works with small and medium
online business to increase profits using unique and powerful strategies.
Visit his site and subscribe to The Inner Sanctum E-zine for more free
strategies.
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