Stocks And Money Information

"5 Selling Tips -- To Increase Your Sales"

Here are 5 selling tips to help you increase your sales. All 5 work for
any business. They're effective for both online and traditional offline
marketing. And they won't cost you anything to implement.

1. PROMOTE ONE THING AT A TIME

Promote only 1 product or service at a time. It limits your prospect's
buying decision to either "yes" or "no". Every "yes" answer produces an
immediate sale.

Avoid promotions requiring prospects to make more choices after making
the decision to buy. Some won't be able to make a clear choice. They'll
avoid the risk of making a wrong choice by making NO choice -- and you
lose the sale you already had.

You can develop separate promotions for each product or service you sell.
Or you can combine several products and services into one package for one
price. But always make your prospective customer's buying decision a
simple "yes" or "no". It produces the maximum number of sales.

2. LEAD WITH YOUR BIGGEST BENEFIT

What's the biggest benefit you offer to customers? That benefit is your
strongest selling appeal. Use it to attract prospects to your promotional
message.

State your biggest benefit in the headline of your ads. Put it in the
first sentence of your sales letters. Include it in a title at the top of
your webpage. Use it as the opening of your audio or audio-video
promotions. Leading immediately with your biggest benefit captures your
prospect's attention and provides a compelling reason to continue reading
or listening to your message.

3. PERSONALIZE YOUR APPROACH

More people will buy from you when they feel you are talking directly to
them about their individual needs. Develop customized versions of your
sales message to cater to the specific interests of prospects in each
market you target. Use the language and style of prospects in each market
to communicate your message to them.

It's easy to use different versions of your sales message when you
control who gets it. But how can you personalize your web site to appeal
to prospects in one market without losing your appeal to other prospects
visiting your site?

One way is to create special web pages for prospects in each market you
target. Customize the content of each to appeal to prospects in that
group. Then add a link to each of these special pages on your home page.

4. PROVIDE SPECIFICS

Marketers often describe their product or service with words like, "It's
fast, easy and inexpensive". But a specific description of how fast, how
easy and how inexpensive will generate more sales.

For example, a general statement like, "Our clients get more sales", is
dull. It won't produce sales. Replace it with a specific statement like,
"Most of our new clients enjoy at least a 17 percent sales increase in
the first month". This statement creates excitement. It motivates
prospects to sign up now so they can start enjoying that 17 percent
increase in THEIR sales.

5. DRAMATIZE FEELINGS

Customers usually buy on impulse, not logic. They base their buying
decision on how they feel about your product or service. Get them excited
about using your product or service and you'll increase your sales.

Revise your ads, sales letters and web pages to dramatize the emotional
rewards your customer will experience when using your product or service.
Use vivid word pictures to help them imagine themselves already enjoying
those benefits. For example, a financial planner could describe what it
feels like to enjoy an affluent lifestyle without debt.

Each of these 5 selling tips will help you increase your sales. They
produce immediate results. And they won't cost you anything to implement.

Bob Leduc is a Sales Consultant with 30 years experience in generating
low-cost leads. He recently wrote a manual for small business owners,
"How to Build Your Small Business Fast With Simple Postcards", and
several other publications to help small businesses grow and prosper. For
more info: Email: BobLeduc@aol Subject: "Postcards" Phone: 702-658-1707
After 10 AM Pacific Time/Las Vegas, NV

Bob Leduc
Email: ByBobLeduc@aol For a list of articles available for reprint:
mailto:newarticles@sendfree

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Do not spread your money too thin.

My friend has a little over $300,000 invested in the stock market through 25 different Mutual funds. In my opinion, 25 Mutual funds is 25 too many collecting load fees, management fees, commission fees, operating and advertising fees.

Diversity is important, but just as important is over-diversification. Also, in my opinion, $200,000 should not be put into more than 12 stocks, let alone 27 different Mutual funds.

2. Do not pay commission fees to purchase a stock.

If you are going to invest your hard earned dollars into a company, the least the company could do is provide you a way to invest in their company commission free – and they do!

3. Only purchase those companies that pay a dividend.

The same company that you invest in commission free should also offer you another incentive for you to invest – a dividend for the use of your money.

4. Only purchase those companies that have a history of raising their dividend every year.

The same company should continue rewarding you for your faith in their company by increasing the amount of their dividend every year. Rising dividends are also the proof that the company is doing something right.

5. Dollar-cost average into each stock position.

By dollar-cost averaging (buying the same stock at different prices through the years) you’ll never pay too much for the company’s stock, even if the initial purchase is at a 52 week high. Have all the dividends from each company rolled back into more shares of each company, until retirement. The companies you invest in should do this for you, automatically, commission free.

6. Forget making a profit; instead focus on the income provided from your stock portfolio.

That’s right! Forget making a profit. The burden is now lifted - no more pressure on tryingto make a buck in the stock market. (Instead of trying to bend the spoon, that is impossible, instead just think of the spoonas – omigosh! - I’m in the Matrix!) When you focus on the amount of money your holdings are providing in dividends – and when those companies selected have a history of raising their dividendseach year – a lower stock price allows the dividends that are being rolled back into the stock to accelerate your income. The total value of your portfolio may go lower, but your income from that lower priced portfolio would increase dramatically. Profit by income!

7. Make every stock purchase with the intent that the purchase will be a long-term investment.

Do not trade in and out of your holdings. There have been many up and downs in the stock market. The down markets only accelerate your income. GE has raised their dividend for 28 years in a row. Why sell it? 100 shares of GE ten years ago has turned into 1200 shares today due to stock splits, and that is not counting how many shares you would have now if the dividends were being rolled back into more shares of the stock through those years.

8. Understand that a lower stock price, after your initial purchase may be a blessing in disguise.

The income from your stock holdings should grow every quarter, no matter what the total amount of your stock portfolio is worth. (If your Mutual fund declines in price from one year to the next and if your income is not increasing (accelerating) from that fund, why are you in that fund?) A company pays their dividend not on how much their stock is worth in the market place. For example, a company pays a quarterly dividend of 50 cents a share. A company has little control on how much its stock price is worth in the market place on any given day. You will receive 50 cents a share per quarter whether the stock price is at 50 dollars a share, or drops to $40 a share or goes up to $70. While the stock is down at $40 a share your dividend reinvestment is loading up on more shares.

9. Develop a savings plan to add to your holdings each quarter to help your dividend reinvestments to accumulate more shares on a dollar-cost averaging basis.

The savings could be as little as $5.00 a week. Why put that savings in a savings account at 1.2 percent, when there are so many companies out there that are paying a 4 to 5% dividend yield and increasing their dividend every year? And since none of the companies you are investing in charge a commission, all of that $60.00 a quarter you saved and invested would help your dividend reinvestments to dollar-cost average into your holdings. Every cent you save and invest would work toward your ROI (Return on Investment).To read the PREFACE from the book ‘The Stockopoly Plan’ please visit http://www.thestockopolyplan.com.About the Author: Charles M. O’Melia is an individual investor with almost 40 years of experience and passion for the stock market. The author of the book The Stockopoly Plan – Investing for Retirement; published by American-Book Publishing. To invest in a copy of the book: http://www.pdbookstore.com/comfiles/pages/CharlesMOMelia.shtml

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The market cycle of boom and bust, bulls and bears could be attractive as well as intimidating to any investors. Speculators are in for short term profits and momentum in the stock market and day traders get in and get out of the stock every day or several times a day. All these may make stock markets seem like a gambling den for any laymen.

The stock market is not all about speculation or trading. It is a place where companies sell a stake in their business and raise finances to fund their activities. Great wealth and fortune can be created by serious investors. They can create wealth for themselves as well as the company and the nation. Before investing in any company you must make informed decisions. You have to know and learn about the company you invest in, from past records, the quality of the management, their business activities and future plans.

One important way of knowing about the company is dividends. Many investment analysts and experts may say that dividend payout is not important for a stock to perform well. Many have even justified the idea that companies which do not pay dividends have created more wealth for the shareholders as these internal accruals can be used to further the business activities of the company.  But irrespective of all such economic theories a simple and foolproof method of confirming if a company is really doing well is to keep a track of the dividend income the company pays to its share holders every year. The aim of any business is to generate profits and revenues. By owing a stock you own a business and you need to get proportional share of the profit. If the company is not paying any dividends it theoretically means that it is not generating any profits

If the dividend rates have been increasing every year we can be sure we have a safe stock. Now that such a company is bound to grow and create more wealth in future you can use all the dividend money to buy more of the same stock. Here you the shareholders are empowered.  This will also mean that the dividends that you will be receiving each year will be more and more as you will have more shares in your portfolio.

This is the type of assured investment plan the investors must be doing. This is how real wealth can be built in the stock market. Many times the performances in the stock market may not reflect real economy. Sock market is driven by sentiments. We have seen in the past how the so called internet companies share prices went to dizzying heights when they never generated (nor had the hope of ever generating)  a single dollar in profit year after year.  Ultimately reality sunk in and these companies are now junked and are not even being traded at a fraction of their all time high prices.

When you invest in a dividend paying stock you are not at the mercy of the market sentiments. Irrespective of whether the share price goes up or down you will earn cash dividends. Even if the share price falls you can use the dividend amount to buy shares at lower prices and you have cost average advantage.