“5 Selling Tips — To Increase Your Sales”
Here are 5 selling tips to help you increase your sales. All 5 work for
any business. They’re effective for both online and traditional offline
marketing. And they won’t cost you anything to implement.
1. PROMOTE ONE THING AT A TIME
Promote only 1 product or service at a time. It limits your prospect’s
buying decision to either “yes” or “no”. Every “yes” answer produces an
immediate sale.
Avoid promotions requiring prospects to make more choices after making
the decision to buy. Some won’t be able to make a clear choice. They’ll
avoid the risk of making a wrong choice by making NO choice — and you
lose the sale you already had.
You can develop separate promotions for each product or service you sell.
Or you can combine several products and services into one package for one
price. But always make your prospective customer’s buying decision a
simple “yes” or “no”. It produces the maximum number of sales.
2. LEAD WITH YOUR BIGGEST BENEFIT
What’s the biggest benefit you offer to customers? That benefit is your
strongest selling appeal. Use it to attract prospects to your promotional
message.
State your biggest benefit in the headline of your ads. Put it in the
first sentence of your sales letters. Include it in a title at the top of
your webpage. Use it as the opening of your audio or audio-video
promotions. Leading immediately with your biggest benefit captures your
prospect’s attention and provides a compelling reason to continue reading
or listening to your message.
3. PERSONALIZE YOUR APPROACH
More people will buy from you when they feel you are talking directly to
them about their individual needs. Develop customized versions of your
sales message to cater to the specific interests of prospects in each
market you target. Use the language and style of prospects in each market
to communicate your message to them.
It’s easy to use different versions of your sales message when you
control who gets it. But how can you personalize your web site to appeal
to prospects in one market without losing your appeal to other prospects
visiting your site?
One way is to create special web pages for prospects in each market you
target. Customize the content of each to appeal to prospects in that
group. Then add a link to each of these special pages on your home page.
4. PROVIDE SPECIFICS
Marketers often describe their product or service with words like, “It’s
fast, easy and inexpensive”. But a specific description of how fast, how
easy and how inexpensive will generate more sales.
For example, a general statement like, “Our clients get more sales”, is
dull. It won’t produce sales. Replace it with a specific statement like,
“Most of our new clients enjoy at least a 17 percent sales increase in
the first month”. This statement creates excitement. It motivates
prospects to sign up now so they can start enjoying that 17 percent
increase in THEIR sales.
5. DRAMATIZE FEELINGS
Customers usually buy on impulse, not logic. They base their buying
decision on how they feel about your product or service. Get them excited
about using your product or service and you’ll increase your sales.
Revise your ads, sales letters and web pages to dramatize the emotional
rewards your customer will experience when using your product or service.
Use vivid word pictures to help them imagine themselves already enjoying
those benefits. For example, a financial planner could describe what it
feels like to enjoy an affluent lifestyle without debt.
Each of these 5 selling tips will help you increase your sales. They
produce immediate results. And they won’t cost you anything to implement.
Bob Leduc is a Sales Consultant with 30 years experience in generating
low-cost leads. He recently wrote a manual for small business owners,
“How to Build Your Small Business Fast With Simple Postcards”, and
several other publications to help small businesses grow and prosper. For
more info: Email: BobLeduc@aol Subject: “Postcards” Phone: 702-658-1707
After 10 AM Pacific Time/Las Vegas, NV
Bob Leduc
Email: ByBobLeduc@aol For a list of articles available for reprint:
mailto:newarticles@sendfree
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